solving the problem within the container

"...to me there’s no creativity without boundaries.  If you’re gonna write a sonnet it’s 14 lines, so it’s solving the problem within the container and I think for me commercial television and those boundaries I like it.  I like that you can’t use certain language.  I like that you have to be bright enough to figure out how to get your ideas across in that amount of time with intelligence being the thing that you hope is showing, not officially but you want it to be, oh, that was kind of bright."

--Lorne Michaels from an interview on Alec Baldwin's Here's the Thing